Success Stories
Featured TikTok Project
MMA South Africa Smarties Awards GOLD Winner
KFC: #KFCTurns50
KFC wanted to sizzle and drive awareness for their 50th birthday celebration. The challenge encouraged participants to celebrate with KFC by dancing to the official birthday anthem, while using the 3D Branded Effect #KFCTurns50. The effect was the first 3D branded effect on TikTok in South Africa and turned the user into Colonel Sanders. Launching the HTC with popular local creators and running TopView, ensured high engagement and boosted consideration and the demand they were after.
Featured GAMING Project
MMA South Africa Smarties Awards Silver Winner
Tinkies: Mobile In-Game
Tinkies wanted to promote their #timefortinkies campaign in South Africa in an exciting way that would engage consumers during the festive season and reach them in the environments that they were spending their time in. Tinkies saw a 21% lift in Brand Recognition.
Featured TikTok Project
Huletts: Spark | Infeed |TopView Ads
In their #GrownWithKindness campaign, Huletts used TikTok Spark Ads to drive brand awareness and reach a new audience. The campaign ran for one day reaching a massive 1.6M TikTokkers. In-Feed and TopView Ads were used to drive awareness and traffic to the campaign page and assisted in a 14% lift in its brand awareness and a further 17% lift in spontaneous awareness. This led to a 4% lift in purchase intent.
Featured TikTok Project:
MMA South Africa Smarties Awards Bronze Winner
Cape Town Tourism: HTC | In-Feed
The Tourism industry was disrupted by the COVID-19 Travel Ban. Cape Town Tourism wanted to drive brand awareness & re-ignite people’s passion for the City of Cape Town as a travel destination. There was a total of 416 unique video creators garnering a total of +3.7M total user-generated content video views, on the back of a total of 32.8K engagements. To add a cherry on top the popular branded effect saw a total of 7.4M total impressions.
Featured TikTok Project
Lacoste: Hashtag Challenge
The Lacoste Hashtag Challenge delivered strong memorability, consideration and boosted product purchase intent by +20% for their new L.12.12 Eau de parfum. Lacoste wanted to drive awareness and consideration and partnered with local South African creators to start a hashtag challenge that inspired users to create a dance using the Lacoste croco sign.
Featured TikTok Project
Hyundai Atos: TopView & HTC
Hyundai tapped into people’s passion for creation and community expression on TikTok. TopView Ads enabled Hyundai a sustained presence on the platform and within one day reached 5.1.M impressions and 2.87M video views. The campaign enhanced brand perceptions and 16% stronger associations of being a budget-friendly car.
Featured EVX
Britbox: Rich Media
Britbox through Entravision 365 Digital partnered with a local South African publisher, ENCA; putting Britbox front and centre by occupying prime ad real-estate above the fold launching with a desktop Video Wallpaper to grab users’ attention while informing and creating excitement around the new release on Britbox. To further boost exposure and drive the community to Britbox, they ran a mobile scroller Vertical Video creative solution.
Featured TikTok Project
Garnier: In-Feed
Garnier captured the attention of its consumers and saw a 37% uplift in product awareness and a strong increase in purchase intent.
To do this, they needed to cut through the clutter and reach their target audience in a relevant way.
Featured Gaming Project
Telkom: Mobile In-Game
Introduce Telkom Mobile to a new advertising medium and demonstrate the value of in-game and its ease of use in a cost-effective manner. An in-game ad campaign will aim to bolster brand awareness, ultimately leading to a sales increase.
Featured Studio Project | Bookmark Awards 2021 Finalist
Hunters Red Apple: Superbillboard Ad unit
Hunters needed to bring their new variant, Hunters Red Apple, to life among women. To drive consideration and purchases they needed to cut through the clutter and reach their target audience in an exciting way.
Featured Gaming Project
Samsung: In-Game
Our client, Samsung, needed to create brand recognition and product awareness for the new Galaxy S20 5G mobile phone. To do this, they needed to cut through the noise and reach a vibrant, tech-savvy audience in an innovative way.
Featured TikTok Project
Doritos: Hashtag Challenge
Doritos gained mass awareness and engagement by launching South Africa’s first Hashtag Challenge – #DoritosFlaminHotduets1.
Featured Studio Project | 2021 MMA SMARTIE AWARDS 2 X SHORTLISTING
Dealz: Magazine Ad unit
Our client, Dealz needed to create awareness about its promotional offers and drive engagements. We accepted the challenge and create a thumb-stopping rich media Magazine Ad unit that solved their business challenge.
