A Full-Funnel Approach
We developed Entravision X to meet the needs of an evolving publisher ecosystem and for advertisers seeking specific audiences.
Entravision X helps marketers better engage their existing and potential customers by taking a more holistic approach to their objectives into a full-funnel framework that covers the various stages of the consumer journey; from awareness, through to consideration and conversion.
Entravision X Solutions
Premium Publishers
We assist you in establishing connections that yield remarkable outcomes, as we have 25M active users and host renowned brands, personalities, and lucrative audiences.
Smadex
Smadex is a Mobile Growth Platform that powers performance, direct response and brand advertising campaigns across in-app, mobile web, audio and CTV.
Think Wifi
Uplift your digital display or video campaign with responsive, cross-device rich media, and HTML5 ads and engage with audiences in new ways.
Branded Content
Our digital portfolio comprises of award-winning websites with millions of monthly users, as well as highly engaged social media audiences numbering in the millions.
In-Game Ads
Blended in-game advertising brings brands into the gaming experience through immersive ads served across platforms in a completely non-disruptive manner.
Digital Audio
Uplift your digital display or video campaign with responsive, cross-device rich media, and HTML5 ads and engage with audiences in new ways.
Rich Media Studio
Unlock the power of digital audio to immerse and engage listeners. Industry-leading digital audio solutions for leading brands.
Growth
Entravision X lets you work with multiple growth partners while interacting with only one point of contact.
We provide advertisers with unique targeting, and insightful analytics to reach all segments of the African consumer.
Digital Premium Publisher Network
Through unique relationships with South Africa’s premier and award-winning online publishers, like Primedia, ENCA, Portal Publishing and more, agencies and advertisers can speak to their exact audience, enabling measurable and successful digital marketing campaigns.
From premium tenancy deals, sponsorships, takeovers, and high-impact rich media ad units, to full programmatic direct campaigns run across a large portfolio of curated, premium publishers – agencies, and advertisers can have full confidence that their brands are being seen by the right audience in brand-safe environments with full transparency.
Smadex
Smadex is a Mobile Growth Platform that powers performance, direct response and brand advertising campaigns across in-app, mobile web, audio and CTV.
With transparency and contextual targeting at its core, customers can rely on Smadex as a trusted partner to run privacy-centric advertising campaigns with optimised creative strategies to deliver performance.
Smadex scales campaigns with advanced machine learning algorithms that are customisable – fed by a multitude of contextual signals and first-party data to find audiences that resonate and convert for your app, game, brand or offer. Smadex is focused on helping customers unlock performance and scale in a privacy compliant manner to build long term sustainable value.
Think Wifi
Users connect to the ThinkZone Wi-Fi Network, through a unique and easy-to-use Captive Portal – This provides a low-barrier entry for users and an incredible advertising opportunity for your brand.
Think Wifi’s mission is to empower people. Giving people access to the Internet is their core ambition. They work with local communities to find employment solutions and work with organisations to bring digital skills education to each community they serve.
Branded Content
With our digital portfolio, which includes award-winning websites that garner millions of monthly users, as well as social media accounts with highly engaged audiences numbering in the millions, we can expand the digital footprint of your campaign on premium publishers, providing the amplification and reach they deserve.
Your Content. Our Audience.
In-Game Ads
Blended in-game advertising brings brands into the gaming experience through immersive ads served across platforms in a completely non-disruptive manner.
Our solution enables brands to engage gamers with ultra-realistic programmatic ads, features a patent-pending 3D ad tracker, and offers solutions for brand lift measurement tools, fraud detection, and more.
Digital Audio
Unlock the power of digital audio to immerse and engage listeners.
Entravision Africa brings the world’s most sophisticated programmatic audio marketplace to South African advertisers looking to make use of this powerful channel.
We offer industry-leading digital audio advertising solutions for industry-leading brands and publishers. Brands leverage our digital audio advertising solutions to reach local and global audiences across a wide array of formats, including Livestream, On-Demand and Podcast.
Rich Media Creative Studio
Our Studio is a user-focused, technology-driven design service.
Our core focus is the design, creation and building of Rich Media, Dynamic Creative and Standard Display Advertising collateral.
Our approach is personalised and tailored to each campaign, ensuring that we create the most captivating and thump-stopping campaigns that deliver optimal results for you and your brand.
We are IAB compliant and abide by the highest advertising standards.
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Learn more about our full-funnel solutions.
Benefits of EVX?
By leveraging Entravision X we anticipate that our customers’ businesses will stand out and grow faster than ever before. Advertising is about reaching consumers, and Entravision X helps advertisers do that with ease.
Top of the Funnel - Awareness
The top of the funnel mostly focuses on two main areas:
Recognising a brand:
The objective is to create a favourable impression of the brand in the minds of consumers and increase their familiarity with i t.
Awareness of a brand:
Level of customer familiarity with a brand’s name or unique characteristics.
Primary Goals:
Display | Video Views | Reach | Branding.
Recommended Solutions:
Smadex | Think Wifi | Primedia | eNCA| In-Gaming | Digital Audio | Branded Content | Rich Media
Middle of the Funnel - Consideration
The middle of the funnel mostly focuses on two main areas:
Brand Engagement
The degree of loyalty that customers and users have towards a brand or service is what defines their level of commitment.
Brand Visits
Obtain a certain level of traffic directed towards a website or publication.
Primary Goals:
Engagement | Lead Gen. | Search | Store Traffic
Recommended Solutions:
Smadex | Primedia | Rich Media | eNCA
Bottom of the Funnel - Conversion
The bottom of the funnel mostly focuses on two main areas:
Conversion
The moment when the user completes the action that was defined as the objective while devising the strategy.
Loyalty
The primary aim is to keep customers within a brand’s consumer base using different techniques and strategic tools.
Primary Goals:
App Installs | Catalogue Sales | Conversion | Shopping
Recommended Solutions:
Smadex | Rich Media
