Right audience. Right place. Right time.
Entravision is a Global Advertising Partner to Pinterest
Why Pinterest
Pinterest is an inspirational platform that consumers use to envision the life they dream.
Objectives for South African Advertisers:
-
Reach out to international consumers
-
Boost brand awareness outside your local market
-
Drive purchase intent from consumers overseas
-
Increase conversions with relevant content
Consumers will leave Pinterest with more than just inspiration.
13%
More effective vs Social
18%
More effective than Display
30%
More effective vs Video
Discover
Normally, consumers don’t know what they want when they first visit Pinterest.
Decide
While consumers first explore without a brand in mind, they leave Pinterest selecting one.
Act
The inspiration that consumers find on Pinterest might generate a high ROI.
97%
of searches are unbranded
10X
Drives 10x the search of brands
61%
Spend more as a result of Pinterest
Advertising Opportunities
Boost your brand with Pinterest ad formats
Standard Pin
Drive your objectives through both Home Feed & Search
Standard Video
Use video for both upper funnel & performance goals
Video Max Width
The perfect format for branding campaigns
Shopping Pin
Create shopping pins and connect your product feed
Collections
Multiple products so users can shop your entire collection for both upper funnel & performance goals
Carousel
Highlight the facets of your product within a single Pin
Awareness Campaigns
Ad formats to build awareness
Ideas are the most powerful here. Use ad formats that draw users attention in clear and concise ways.
Video is your friend as Pinners are consuming more video than ever before – we’ve seen a +28% increase in video keyword searches, +799% YoY increase in video content and 964m video views per day on our platform.
- Standard Pin
- Standard Video
- Max-Width Video
Consideration Campaigns
Ad formats for driving consideration
The best way to educate a user is to expand your messaging to help them compare various products, and learn more about your brand benefits.
There are a number of ad formats to help you with this. Consider a Standard Anatomy Pin, or a format that allows for multiple creatives in one unit, such as:
- Standard Pin
- Carousels
- Collections
Conversion Campaigns
Ad formats to get conversions
Make things easy for users who know exactly what they want, and deploy a combination of Standard Pins, Collection and Shopping ads to help them make their purchase experience seamless.
Collections can be used alongside shopping ads as an upselling format in conversion as it drives larger basket sizes. This is a great opportunity to inspire users to “complete the look” or shop products that other users have also purchased.
- Standard Pin
- Shopping
- Collections
Let’s get your brand discovered on Pinterest
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