Don’t Make Ads.
Make TikToks.
Entravision in Africa is the market representative
of TikTok for Business in South Africa.
TikTok Marketing Solutions
One objective, to empower brands to win on the world’s fastest growing platform. Entravision in Africa empowers advertisers and agencies with unified technology and services to plan, create, launch and measure performance marketing on TikTok.
TikTok For Business is where you can unleash your brand’s creative side. A fully immersive no judgement world where there’s an audience for every voice. No matter how big or small your business, no matter what you’re making or selling, we believe you’re brand deserves to be discovered here.
Media strategy development
We excel in crafting effective media strategies tailored specifically to your brand’s goals and target audience on TikTok. Our experienced team understands the platform inside out, leveraging their extensive knowledge and expertise to develop comprehensive plans that maximise your brand’s visibility and engagement.
Creative Production and Management
We understand that creating captivating and on-brand content is crucial to capturing the attention of TikTok’s vibrant user base. Our creative management team consists of skilled professionals who excel in ideation, storytelling, and visual design. From concept development to execution, we work closely with your brand to produce compelling TikTok ads that resonate with your audience and drive results.
Distribution of media through multiple channels
We specialise in dynamic media distribution, leveraging the immense reach and engagement of platforms like TikTok and other popular channels. Our service ensures your content captivates audiences, propelling your message to new heights. By harnessing the power of these platforms, we maximise your brand’s visibility, connecting you with a vast global audience. Seamlessly navigating the ever-evolving digital landscape, we propel your media distribution strategy into the forefront of online success.
Commerce media
We understands that driving tangible business results is a top priority. With a specialised focus on commerce media, we design and implement TikTok ad campaigns that are optimised to generate sales and revenue for your brand. By leveraging TikTok’s unique commerce features, such as shoppable ads and integrations with e-commerce platforms, we help you unlock the full potential of the platform as a sales-driving channel.
Campaign management, measurement and reporting
We believe that data-driven insights are essential for optimising campaign performance and measuring success. Our agency provides comprehensive campaign reporting, delivering in-depth analytics and actionable insights that allow you to track key performance indicators, understand audience engagement, and make informed decisions for future campaigns. With our detailed reports, you can gain a clear understanding of the impact and ROI of your TikTok advertising efforts.
TikTok Branded Effect Production
We specialise in crafting captivating TikTok branded effects, seamlessly merging creativity and technology to enhance your brand’s presence. With our expertise, we deliver immersive visual experiences that engage audiences, boost brand recognition, and leave a lasting impact in just a few swipes and taps.
Activate Interactivity.
Tap into unique engagement solutions and immersive formats to creatively and authentically connect with audiences around the world.
Grow Your AudienceGrow Your BrandMake Graphs go up
Maximize ROI by ensuring your most important audiences see your ads and track your performance in real-time.
Trends start here. Culture starts here.
Engage with users who are at the forefront of the latest trends and movements.
- Be Relevant.
- Be part of trends that matter.
Ready to drive towards your marketing goals with TikTok?
Success Stories
I have had the pleasure of working alongside Matthew and his TikTok team at Entravision over the past 12 months and in that time, iProspect has had the opportunity to leverage their superior knowledge and creative ideas, to bring to life the best that TikTok has to offer brands’. Entravision’s superior knowledge of the Marketing ecosystem, coupled with their vast experience across brands and categories, makes Entravision a viable strategic partner, every time. We look forward to a continued and mutually-rewarding partnership into 2023.
We at The Social Craft have had amazing insights & customer service Tyan & Zee, of the Entravision 365 Digital team. Tyan and Zee are always on standby to assist in a timely manner with the feedback and assistance required at all levels and always go out of their way to show us some examples of best practice based on historic data and best use cases. I would not hesitate in recommending engaging with Tyan & Zee at Entravision to anyone wanting to gain further information on TikTok campaigns, the platform, content strategy or general knowledge and expertise in the TikTok world. Thank you for the great work and assistance along the way. We look forward to continuing our partnership in 2023
Entravision 365 Digital have been extremely helpful with crafting the best way forward for our TikTok Strategies, responding timeously and always on the ball with up to date insights and presentations when presenting to us.Their attention to detail is an asset because it ensures that our needs as a client is met and that we are able to put the relevant messages in the market using their platform.Their guidance in reaching our audience and standing out amongst the clutter has helped us tremendously in reaching our targets. They are an asset and the knowledge of the team that services us, is invaluable.
Recent Work
GOLD Winner at the MMA Smarties Awards 2023, Social Media Marketing.
KFC Turns 50
KFC wanted to sizzle and drive awareness for their 50th birthday celebration.
The challenge encouraged participants to celebrate with KFC by dancing to the official birthday anthem while using the 3D Branded Effect #KFCTurns50. The effect was the first 3D branded effect on TikTok in South Africa and turned the user into Colonel Sanders. The campaign was more than a flash in the fryer, the humorous and engaging videos from creators amassing a massive 168M video views on 31K user-generated content videos garnering 11.5M total engagements. The branded effect was a major success with 5.4M video views with 47K total engagements
In addition, KFC received overwhelmingly positive comments from the TikTok community with over 390K comments delivering joy and brand love supporting #KFCTurns50. What a finger-lickin’ success!
Recent Work
Garnier Pure Active 3-in-1
Garnier captured the attention of its consumers and saw a 40% uplift in product awareness and a strong increase in purchase intent.
Garnier wanted to drive product awareness and consideration for their Pure Active 3-in-1 face wash. To bring the product to life, Garnier partnered with 11 TikTok creators who each showcased the three uses of the Pure Active 3-in-1 in a genuine and personal way. To further boost the content, in-feed ads were leveraged to create mass reach and awareness, and to engage with Garnier’s audience.
The Pure Active 3-in-1 campaign saw a huge uplift of 27% in brand recommendation and a 23% uplift in spontaneous awareness, showing that the South African TikTok community embraced Garnier’s creative approach.
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