It’s A Match.
Entravision in Africa is the exclusive sales partner in Africa of Match Media Group, the group that powers advertising for brands including Tinder.
Entravision in Africa is the exclusive sales partner in Africa of Match Media Group, the group that powers advertising for brands including Tinder.
How Tinder Works
Connections at your fingertips
Easily create your profile by syncing your Facebook or Phone Number
Anonymously like or pass on profiles of real people nearby
Only match if both of you like each other (“Double Opt-In”)
Matches can chat with each other within Tinder
Easily create your profile by syncing your Facebook or Phone Number
Anonymously like or pass on profiles of real people nearby
Only match if both of you like each other (“Double Opt-In”)
Matches can chat with each other within Tinder
A Peak into Tinders Demo
Downloads
Ave sessions per user per day
Total Time in Min
%
Male
%
Female
%
Age 18-35
%
Age 35+
Advertising Opportunities
Branded Profile Card
– Unique content distribution platform – designed for storytelling and for driving deep engagement amongst targeted users.
– Once users tap on the first image of the Branded Profile Card, they will view a short preview of the profile bio.
– Each additional tap on the Branded Profile Card will enable users to view up to 6 images in the profile gallery.
– Users that Like your brand will land on the “It’s a Match” screen.
– Users will Tap on the CTA to read your brand’s custom message in their inbox.
– Option to include a hyperlink to capture users’ attention with a strong call to action such as RSVP Now and drive them to your preferred landing page.
Native Display Vertical
– It looks just like a regular Tinder profile card but is designed to drive engagements amongst targeted users at scale
– Feature a strong call to action inviting consumers to engage further with your brand. For example:
- Shop Now
- Download Now
- Learn More
- 1P Targeting: Gender, Age, Location, Device-type and Operating System.
- Other audience segments available upon request.
* Available to buy via IO
Native Display Optimised Screen
– Similar to Native Display Vertical but ad screen size is square (1:1)
– Feature a strong call to action inviting consumers to engage further with your brand. For example:
- Shop Now
- Download Now
- Learn More
- DSP Partners: DV360, The Trade Desk
- 1P Targeting: Gender, Age, Location, Device-type and Operating System.
- Other audience segments available upon request.
* Available to buy via IO, PG and Preferred Deal PMPs
Native Vertical Video
– Introduce your brand to millions of Tinder users utilising eye-catching sight, sound, and motion to grab users’ attention and driving action
– Feature a strong call to action inviting consumers to engage further with your brand. For example:
- Shop Now
- Download Now
- Learn More
- 1P Targeting: Gender, Age, Location, Device-type and Operating System.
- Other audience segments available upon request.
* Available to buy via IO
Native Vertical Optimised Screen
– Similar to Native Video Vertical but ad screen size is landscape
– Feature a strong call to action inviting consumers to engage further with your brand. For example:
- Shop Now
- Download Now
- Learn More
- Landscape (16:9) and (1.91:1 ) formats available
- DSP Partner: DV360
- 1P Targeting: Gender, Age, Location, Device-type and Operating System.
- Other audience segments available upon request.
* Available to buy via IO, PG and Preferred Deal PMPs
Young Singles Show that Authenticity is the key to Successful Dating.
Online dating is now the most common way that singles are making new connections. Not only are the majority of people under 30 using dating apps according to a recent survey, but over half (55%) have been –and 37% know someone who has been– in a serious relationship with someone they met on Tinder.
Young Singles Show that Authenticity is the key to Successful Dating
Online dating is now the most common way that singles are making new connections. Not only are the majority of people under 30 using dating apps according to a recent survey, but over half (55%) have been –and 37% know someone who has been– in a serious relationship with someone they met on Tinder.
Contact Us
Sign up to our Newsletter
We want to share our excitement with you.
Talk to Our Sales Team
Learn more about our Tinder solutions.
